| Title: | Fashion & luxury marketing for consumers |
| Authors: | Michael Robert SOLOMON, Author ; Mona MRAD, Author |
| Material Type: | Book |
| Publisher: | London : Sage Publications, 2022 |
| ISBN (or other code): | 978-1-5264-1925-5 |
| Size: | 408 p. |
| Languages: | English |
| Class number: | 735.1 (Marketing thématique) |
| Descriptors: |
Thésaurus du Management LUXURY GOODS INDUSTRY SECTOR ; STRATEGIC MARKETING ; TREND |
| Abstract: | Written by marketing experts, this authoritative and comprehensive full-colour textbook made up of both accessible research and theory, real-world examples and case studies including Prada, Gucci and Burberry, provides students with an overview of the global fashion industry and fashion marketing, strategy, branding, communications, retailing and distribution, as well as the psychological factors involved in consuming fashion and luxury. (source éditeur) |
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| Barcode | Call number | Media type | Location | Section | Status |
|---|---|---|---|---|---|
| 205726 | 735.1 SOL-2022 | Imprimé | Bibliothèque | Marketing | Held |
