| Title: | Digital Marketing : Strategy, implementation and practice |
| Authors: | Dave CHAFFEY, Author ; Fiona ELLIS-CHADWICK, Author |
| Material Type: | Multiple version |
| Edition statement: | 8ème éd. |
| Publisher: | Montreuil [France] : Pearson Education France, 2022 |
| ISBN (or other code): | 978-1-292-40096-9 |
| Size: | XXX, 545 p. / Vital source |
| Languages: | English |
| Class number: | 730 (Marketing) |
| Descriptors: |
Thésaurus du Management ICT ; INFORMATION SYSTEM ; INTERNET ; SOCIAL NETWORK ; STRATEGIC MARKETING |
| Abstract: | This updated edition will help you learn more about the success factors in digital marketing, with case studies from cutting-edge companies linking marketing theory with practice.The range of questions, exercises, and self-assessments will help you develop key skills you will later need in the workplace, making this textbook a must-have guide for students. (source éditeur) |
| Contents note: | Index |
Physical copies (3)
| Barcode | Call number | Media type | Location | Section | Status |
|---|---|---|---|---|---|
| 206391 | 730 CHA-2022 | Imprimé | Bibliothèque | Management / Stratégie | Available |
| 206390 | 730 CHA-2022 | Imprimé | Bibliothèque | Management / Stratégie | Available |
| 206389 | 730 CHA-2022 | Imprimé | Bibliothèque | Management / Stratégie | Available |
Digital copies (1)
 Lien vers l'ebook URL |
