| Titre : | Consumer behavior : Buying, Having, and Being |
| Auteurs : | Michael Robert SOLOMON, Auteur |
| Type de document : | Document électronique |
| Mention d'édition : | 14ème éd. |
| Editeur : | Londres [Royaume Uni] : Pearson Education Limited, 2023 |
| ISBN/ISSN/EAN : | 978-1-292-72065-4 |
| Format : | 28 cm ; Vital source |
| Langues: | Anglais |
| Index. décimale : | 732 (Consommateurs / Etudes de marché) |
| Catégories : |
Thésaurus du Management COMPORTEMENT DU CONSOMMATEUR ; GESTION DU MARKETING ; MARCHE ; PSYCHOLOGIE SOCIALE |
| Résumé : |
Consumer Behavior: Buying, Having, and Being covers all of the processes involved when we select, purchase, use or dispose of products, services, ideas or experiences. It investigates the many factors that affect our consumption choices (and non-choices), especially in the era of social media and the digital age. Since we're all consumers, many of the topics have both professional and personal relevance, making it easy to apply the theories outside of class.
Featuring new co-author, Cristel Antonia Russell, the 14th Edition has been significantly revised to elevate its flow, focus, intentionality, freshness and attention to practice. |
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