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Résumé :
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A book that provides a treatment of microeconomic theory that stresses the relevance and application to managerial and public policy decision making. This edition includes a number of new topics, updated examples, and improved exposition of existing materials.An Applied Approach To MicroThis text incorporates over 100 real-world examples into the flow of the text, rather than as segregated boxed features. These examples highlight the application of microeconomics to real managerial and public policy decisions. Examples include: Condominiums versus Cooperatives in New York City Trading Tasks and ipod Production Reducing Sulfur Dioxide Emissions in Beijing, ChinaPedagogyKey terms are defined in margins throughout the book and in the glossary. Concept links are also in margins to promote awareness of an idea previously introduced in the text.New To This Edition : New material on speculative demand and an expanded discussion of network externalities to include social networks can be found in Chapter 4. Chapter 5 contains anew section on bubbles and informational cascades, along with examples showing applications to housing markets and the financial crisis. This chapter also contains expanded and updated material on behavioral economics. New and updated examples:- A series of examples relating to the economics of health care are introduced in Chapters 3, 6, 16, and 17, including the demand for and production of health care.- A new series of examples on taxicab markets, found in in Chapters 8, 9, and 15, illustrate the effects of government policies that restrict output.- Added examples on energy demand and energy efficiency can be found in Chapters 4 and 7, and "contagion" in global financial markets is offered in Chapter 16.- An example that explains the pricing of this textbook is featured in Chapter 12. Revised and improved treatment: Core material on production and cost in Chapters 7 and 8 / General equilibrium and economic efficiency in Chapter 16
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