| Title: | Marketing strategies : A contemporary approach |
| Authors: | Ashok RANCHHOD, Author ; Calin GURAU, Author |
| Material Type: | Book |
| Edition statement: | 2ème éd. |
| Publisher: | Prentice Hall, 2007 |
| ISBN (or other code): | 978-0-273-70674-8 |
| Size: | 416 p. |
| General note: | . Enseignant auteur |
| Languages: | English |
| Class number: | 738 (Stratégie marketing / positionnement / prix) |
| Descriptors: |
Thésaurus du Management STRATEGIC MARKETING |
| Contents note: |
Part I: From structure to chaos Part II: Opening up analysis and positioning Part III: Stakeholder concerns and solutions Part IV: A sustainable Earth matters Part V: Communicating effectively Part VI: Implementation is the key Part VII: Understanding and creating effective marketing cultures Part VIII: Globalising marketing efforts Part IX: Measuring for effectiveness in marketing Part X: New perspectives in marketing and the way forward |
Physical copies (1)
| Barcode | Call number | Media type | Location | Section | Status |
|---|---|---|---|---|---|
| 202719 | 738 RAN-2007 | Imprimé | Bibliothèque | Vitrine de la Bibliothèque | Not for loan |
