| Titre : | Creating breakthrough products : Revealing the secrets that drive global innovation |
| Auteurs : | Jonathan CAGAN ; Craig M. VOGEL |
| Type de document : | Ouvrage |
| Mention d'édition : | 2e ed. |
| Editeur : | Londres [Royaume Uni] : Pearson Education Limited, 2013 |
| ISBN/ISSN/EAN : | 978-0-13-301142-5 |
| Format : | 379 p. / ill. / 25 cm |
| Note générale : | Index. |
| Langues: | Anglais |
| Index. décimale : | 763 (Innovations & Management de l'innovation) |
| Catégories : |
Thésaurus du Management INNOVATION |
| Résumé : |
For years, Jonathan Cagan’s and Craig M. Vogel’s Creating Breakthrough Products has offered an indispensable roadmap for uncovering new opportunities, identifying what customers really value, and building products and services that redefine markets — or create entirely new markets. Now, the authors have thoroughly updated their classic book, adding new chapters on service design and global innovation, plus new insights, best practices, and case studies from both U.S. and global companies. Their new Second Edition compares revolutionary (Apple-style) and evolutionary (Disney-style) approaches to innovation, helping decision-makers choose between them, and make either one work. Cagan and Vogel provide more coverage of Value Opportunity Analysis and ethnography, as well as new case studies ranging from Navistar’s latest long-haul truck to P&G’s reinvention of Herbal Essence. Throughout, readers will find up-to-date insights into identifying Product Opportunity Gaps that can lead to enormous success; navigating the "Fuzzy Front End" of product development; and leveraging contributions from diverse product teams — while staying relentlessly focused on customers’ values and lifestyles, from strategy through execution. Using additional visual maps and illustrations, they’ve made their best-selling book even more intuitive and accessible to both industry and academic audiences.
(Source: Amazon) |
| Note de contenu : | 1. What drives new product development - 2. Moving to the upper roght - 3. The upper right: the value quadrant - 4. The core of a successful brand strategy: breakthrough products and services - 5. A comprehensive approach to user-centered, integrated new product development - 6. Integrating disciplines and managing diverse teams - 7. Understanding the user's needs, wants and desires - 8. Service innovation : breakthrough innovation on the product-service ecosystem continuum - 9. Case studies : the power of the upper right - 10. Case studies : the global power of the upper right - 11. Where are they now - Epilogue |
Exemplaires physiques (1)
| Code-barres | Cote | Support | Localisation | Section | Disponibilité |
|---|---|---|---|---|---|
| 106524 | 763 CAG-2013 | Imprimé | Bibliothèque | Système d'information / Innovation | Disponible |
