Détail de l'éditeur
Documents disponibles chez cet éditeur (15)
Faire une suggestion Affiner la recherche
Document électronique
Marketing and sales prioritize AI and machine learning more than any other business department, yet often struggle with how to scale and strategize the opportunities it presents. AI Strategy for Sales and Marketing presents a framework for under[...]
Document électronique
Building Digital Culture aims to answer a simple question: How can organisations succeed when the environment they operate in is changing so quickly? The last thing businesses need today is a digital strategy. Instead, their strategy needs to be[...]
Document électronique
The world is moving towards universal connectivity at a dizzying rate; underpinning this complex system of incessant transaction, connection and digital experience is an infrastructure that generates a trail of data. This trail not only tells us[...]
Ouvrage
A new set of organizations have discovered a new formula. They combine customer-centricity with innovative power. These organizations have created a completely outside-in approach to the market. They start from the market and design their strate[...]
Document électronique
Digital Branding second edition, provides step-by-step, practical guidance on how to build a brand online and quantify it through tangible results. It draws together each of the core marketing avenues such as content marketing, social media, sea[...]
Document électronique
When it comes to buying and selling complex, high value products and services, people buy from people. Big businesses and public sector organizations rely on solutions to keep their essential services running - things like payroll, IT, property [...]
Document électronique
More than 120 countries have committed to net zero targets by 2050, requiring systemic economic transitions on an unprecedented scale and with the finance sector playing a leading role. Green finance will power the transition, ensuring capital f[...]
Ouvrage
Logistics and supply chains play a vital role in the overall success of retail management. This fifth edition of Logistics and Retail Management covers the major strides made in retail logistics and the challenges which remain, providing studen[...]
Document électronique
Carsten LINZ, Auteur ; Günter MULLER-STEWENS, Auteur ; Alexander ZIMMERMANN, Auteur | Londres [Royaume Uni] : Kogan Page | 2017This book is a step-by-step guide for leaders who want to seize the opportunity of new business models and gain a competitive advantage. It explains how to assess the status quo, identify the value of future business models and develop a transfo[...]
Ouvrage
Valerie ANDERSON, Auteur ; Rita FONTINHA, Auteur ; Fiona ROBSON, Auteur | Londres [Royaume Uni] : Kogan Page | 2020It is a key resource for anyone undertaking a research report or dissertation. It covers the planning and execution of HRM research projects, from investigating and researching HR issues to designing and implementing research and then evaluating[...]
Document électronique
Making strategic decisions is a fundamental skill for leaders and managers. However, in a business environment that is in a constant state of change, making strategic decisions has never been more difficult. Strategic Decision Making addresses t[...]
Document électronique
It is increasingly clear that traditional supply chains which focus on sourcing products from the lowest possible cost suppliers are failing to exploit their full potential. Supply Chain Ethics, through case studies, surveys and unique research,[...]
Ouvrage
This book provides essential preparation for graduates or managers who face psychometric tests, whether as part of selection or assessment procedures. With correct training and practice a candidate can improve on their expected score, and this w[...]
Ouvrage
Recognising the importance of diversity, belonging and equity is not enough. This book has the practical guidance needed to think differently and make true inclusion a reality. Edited by Stephen Frost, a leading voice in the Diversity, Equity an[...]
Ouvrage
This book provides the first rigorous blueprint for the effective management of luxury brands and companies at the highest level. It rationalizes those business models that have achieved profitability and unveils the original methods that were u[...]
