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What do Google, Snapchat, Tinder, Amazon, and Uber have in common, besides soaring market share? They're platforms - a new business model that has quietly become the only game in town, creating vast fortunes for its founders while dominating eve[...]
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Hired by the world's leading brands to find out what makes their customers tick, Martin Lindström spends 300 nights a year overseas, closely observing people in their homes. His goal: to uncover their hidden desires and turn them into breakthrou[...]
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Everyone has a "schmuck" in their office--a difficult, disruptive person who upsets the workplace, confuses their co-workers and causes concern. No one is safe from a schmuck. They come in many sizes and shapes, such as: - Narcissus--the self-ce[...]
