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Your classic advanced microeconomic theory textbook delivering rigorous coverage of modern microeconomics (source 4ème de couverture)
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Thomas L. WHEELEN, Auteur ; J. David HUNGER, Auteur ; Alan N. HOFFMAN, Auteur ; Charles E. BAMFORD, Auteur | Harlow : Pearson | 2018Utilize a strategic management model to learn and apply key concepts Picking up where the popular previous editions left off, Concepts in Strategic Management and Business Policy: Globalization, Innovation and Sustainability, 15th Edition furthe[...]
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The 15th Edition reflectsthe major trends and shifting forces that impact marketing in this digital ageof customer value, engagement and relationships. This in turn leaves studentswith a richer understanding of basic marketing concepts, strategi[...]
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Patrick De PELSMACKER, Auteur ; Maggie GEUENS, Auteur ; Joeri VAN DER BERGH, Auteur | Harlow : Pearson | 2021An extensive overview of the key concepts, techniques and applications of marketing communications within a European context. This book provides in-depth coverage of consumer behaviour and branding foundations of marketing communications, and al[...]
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David K. EITEMAN, Auteur ; Arthur I. STONEHILL, Auteur ; Michael H. MOFFETT, Auteur | Harlow : Pearson | 2023Multinational Business Finance trains the leaders of tomorrow's multinational enterprises to recognize and capitalize on the unique characteristics of global markets. Because the job of a manager is to make financial decisions that increase a fi[...]
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For all those who wish to successfully manage business operations, Operations and Process Management 7th edition is an essential guide, providing a relevant, real-world understanding of core principles you will need to know. It approaches each t[...]
