Publisher details
Available items(s) from this publisher (7)
Make a suggestion Refine your search
Book
Your classic advanced microeconomic theory textbook delivering rigorous coverage of modern microeconomics (source 4ème de couverture)
Book
Thomas L. WHEELEN, Author ; J. David HUNGER, Author ; Alan N. HOFFMAN, Author ; Charles E. BAMFORD, Author | Harlow : Pearson | 2018Utilize a strategic management model to learn and apply key concepts Picking up where the popular previous editions left off, Concepts in Strategic Management and Business Policy: Globalization, Innovation and Sustainability, 15th Edition furthe[...]
Electronic document
Learn about the entrepreneurial processthrough real-world examplesEntrepreneurship: Successfully Launching New Ventures explores the allure of entrepreneurship,teaching students how to successfully launch and grow their own business. Usingreal b[...]
Electronic document
The 15th Edition reflectsthe major trends and shifting forces that impact marketing in this digital ageof customer value, engagement and relationships. This in turn leaves studentswith a richer understanding of basic marketing concepts, strategi[...]
Electronic document
Patrick De PELSMACKER, Author ; Maggie GEUENS, Author ; Joeri VAN DER BERGH, Author | Harlow : Pearson | 2021An extensive overview of the key concepts, techniques and applications of marketing communications within a European context. This book provides in-depth coverage of consumer behaviour and branding foundations of marketing communications, and al[...]
Electronic document
David K. EITEMAN, Author ; Arthur I. STONEHILL, Author ; Michael H. MOFFETT, Author | Harlow : Pearson | 2023Multinational Business Finance trains the leaders of tomorrow's multinational enterprises to recognize and capitalize on the unique characteristics of global markets. Because the job of a manager is to make financial decisions that increase a fi[...]New
Electronic document
For all those who wish to successfully manage business operations, Operations and Process Management 7th edition is an essential guide, providing a relevant, real-world understanding of core principles you will need to know. It approaches each t[...]
