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Alvin A. ARENS, Auteur ; Randal J. ELDER, Auteur ; Mark S. BEASLEY, Auteur | Harlow : Pearson Education Limited | 2023Auditing and Assurance Services examines the process of conducting an audit from start to finish. The text's primary objective is to illustrate auditing concepts using practical examples and real-world settings. Using key real audit decisions as[...]
Document électronique
This new edition of the UK's bestselling book on personal branding shows you how to discover the true value of your authentic self and channel this into a powerful personal brand, both online and offline.
Document électronique
Designed for individuals of all skill levels and learning styles, Developing Management Skills has become the standard text for learning hands-on management. It helps you apply knowledge to real-world situations, connect concepts to your own lif[...]
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Philip KOTLER, Auteur ; Waldemar PFOERTSCH, Auteur ; Uwe SPONHOLZ, Auteur ; Philippe MALAVAL, Auteur | Harlow : Pearson Education Limited | 2023À quoi ressemble l'avenir du marketing ? Quel état d’esprit doit-il adopter pour progresser ? Comment peut-il rétablir la confiance perdue des consommateurs ? La réponse à toutes ces questions tient en un mot : l’humain. Marketing H2H s’attaque [...]
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The case method employed by the Harvard Business School has been the dominant business school pedagogy for years. But as we all know, that method and other similar methods have come under attack recently, most noticeably and effectively by Henry[...]
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Gerald L. MANNING, Auteur ; Barry L. REECE, Auteur ; Michael AHEARNE, Auteur | Harlow : Pearson Education Limited | 2014This book helps students understand the value of developing their personal selling skills by exposing them to a careful integration of personal selling academic theory and real-world applications. And with the largest number of “learn by doing” [...]
