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Accounting and Finance for Non-Specialists, 13th edition by Peter Atrill and Eddie McLaney is a highly accessible introduction to the principles and practice of accounting and finance, and is the gold standard textbook for anyone studying these [...]
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What are the principles behind intelligent systems? How are they built? What are intelligent systems useful for? How do we choose the right tool for the job? These questions are answered by Michael Negnevitsky’s Artificial Intelligence: A Guide [...]
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Alvin A. ARENS, Auteur ; Randal J. ELDER, Auteur ; Mark S. BEASLEY, Auteur | Harlow : Pearson Education Limited | 2023Auditing and Assurance Services examines the process of conducting an audit from start to finish. The text's primary objective is to illustrate auditing concepts using practical examples and real-world settings. Using key real audit decisions as[...]
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Designed for individuals of all skill levels and learning styles, Developing Management Skills has become the standard text for learning hands-on management. It helps you apply knowledge to real-world situations, connect concepts to your own lif[...]
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Essential Economics for Business offers students a concise, accessible and engaging introduction to the key principles of micro and macroeconomics, in addition to broader business-related topics, including business organisation and strategy. Num[...]
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Norman M. SCARBOROUGH, Auteur ; Jeffrey R. CORNWALL, Auteur | Harlow : Pearson Education Limited | 2019Taking a practical, hands-on approach to entrepreneurship, Essentials of Entrepreneurship and Small Business Management teaches you how to successfully launch and manage a business. Now in its 9th Edition, the text equips you with the tools and[...]
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Jonathan BERK, Auteur ; Peter DEMARZO, Auteur ; Jarrad HARFORD, Auteur | Harlow : Pearson Education Limited | 2024Fundamentals of Corporate Finance offers a practical introduction to modern-day core finance principles. The text arms you with a problem-solving methodology, real-life financial management practices, and an overarching valuation framework that [...]
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Richard WHITTINGTON, Auteur ; Patrick REGNER, Auteur ; Duncan ANGWIN, Auteur ; Gerry JOHNSON, Auteur ; Kevan SCHOLES, Auteur | Harlow : Pearson Education Limited | 2024Understand and apply the essential concepts and techniques of strategy. Fundamentals of Strategy, 6th Edition is a concise and easy-to-follow introduction to the core issues and techniques of strategy from the author team of the market-leading E[...]
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Andrew ABEL, Auteur ; Ben BERNANKE, Auteur ; Dean CROUSHORE, Auteur | Harlow : Pearson Education Limited | 2023Macroeconomics presents macroeconomic theory in a big-picture way. The text focuses on a single model, to provide you with a clear understanding of macroeconomics and its classical and Keynesian assumptions. Comprehensive coverage helps you anal[...]
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Management vividly illustrates effective management theories by incorporating the perspectives of real-life managers. Through examples, cases and hands-on exercises, you get to experience management in “action” and see how the concepts you’re re[...]
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Philip KOTLER, Auteur ; Waldemar PFOERTSCH, Auteur ; Uwe SPONHOLZ, Auteur ; Philippe MALAVAL, Auteur | Harlow : Pearson Education Limited | 2023À quoi ressemble l'avenir du marketing ? Quel état d’esprit doit-il adopter pour progresser ? Comment peut-il rétablir la confiance perdue des consommateurs ? La réponse à toutes ces questions tient en un mot : l’humain. Marketing H2H s’attaque [...]
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Philip KOTLER, Auteur ; Kevin Lane KELLER, Auteur ; Mairead BRADY, Auteur ; Malcolm GOODMAN, Auteur ; Torben HANSEN, Auteur | Harlow : Pearson Education Limited | 2024The undisputed global bestseller in marketing management that consistently reflect changes in marketing theory and practice A key text both for undergraduate and postgraduate programmes in Marketing Management. An encyclopaedia of marketing, t[...]
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The case method employed by the Harvard Business School has been the dominant business school pedagogy for years. But as we all know, that method and other similar methods have come under attack recently, most noticeably and effectively by Henry[...]
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Microeconomics presents economic theory in the context of real, data-driven examples, and then develops students' intuition through Solved Problems. The text places emphasis on modern theories that are useful in analyzing actual markets, while a[...]
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Philip KOTLER, Auteur ; Gary ARMSTRONG, Auteur ; Sridhar BALASUBRAMANIAN, Auteur | Harlow : Pearson Education Limited | 2023Principles of Marketing, 19th edition shows students how to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help them master this key challenge, the authors present the [...]
