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No business English student can do without emails, and this course helps them develop the language skills and confidence to write effective and convincing emails in their daily work life.
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This beautifully written and thoroughly modern core textbook provides a strong bridge between entrepreneurship theory and practice and looks at the entire life cycle of a business, including the often neglected area of business closure. Underpin[...]
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This book is about linking marketing activities and outcomes to the financial performance of the organization. The theme of the book is that the marketing function must justify its activities and use of resources in terms of its financial contri[...]
