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Brand tracking, CRM programs, trade shows, online behavior tracking, satisfaction studies. Mounds of marketing metrics are generated across touchpoints and channels. It can be information overload - too much, too scattered. But locked in the vas[...]
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Stephen M. WUNKER, Auteur ; Jessica WATTMAN, Auteur ; David FARBER, Auteur | Amacom American Management Association | 2017Sifting through purchasing data for clues about what might sell or haphazardly brainstorming ideas are typical strategies. But Jobs to Be Done offers a far more precise and effective approach: determining the drivers of customer behavior--those [...]
