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60-Minute Brand Strategist offers a fast-paced, field-tested view of how branding decisions happen in the context of business strategy, not just in marketing communications. With a combi-nation of perspectives from business strategy, customer ex[...]
Electronic document
Open the books on accounting with this friendly guide Want to make sense of accounting basics but don't know where to begin? This new edition of Accounting For Dummies helps you speak your accountant's language with ease—minimizing confusion as [...]
Electronic document
Peter BLOCK, Author ; Walter BRUEGGEMANN, Author ; John MCKNIGHT, Author | Hoboken [Etats-Unis] : John Wiley & Sons | 2016Our seduction into beliefs in competition, scarcity, and acquisition are producing too many casualties. We need to depart a kingdom that creates isolation, polarized debate, an exhausted planet, and violence that comes with the will to empire. T[...]
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Michael MINELLI, Author ; Michele CHAMBERS, Author ; Ambiga DHIRAJ, Author ; Et al., Author | Hoboken [Etats-Unis] : John Wiley & Sons | 2013The Age of Big Data Analytics is here, and these are truly revolutionary times. This timely book looks at cutting-edge companies supporting an exciting new generation of business analytics. This represents a genuine leap forward and a clear oppo[...]
Electronic document
Per KRISTIANSEN, Author ; Robert RASMUSSEN, Author | Hoboken [Etats-Unis] : John Wiley & Sons | 2014Unleash innovation potential with creative, this book delivers a creative approach to enhancing innovation and improving business performance, with the focus on unleashing play. Written by the two original Master Trainers for LEGO SERIOUS PLAY ([...]
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How to measure cloud computing options and benefits to impact business intelligence infrastructure This book is a guide for managers and others involved in using cloud computing to create business value. It starts with a discussion of the media [...]
Electronic document
Pierre VERNIMMEN, Author ; Pascal QUIRY, Author ; Maurizio DALLOCHIO, Author ; Yann LE FUR, Author ; Antonio SALVI, Author | Hoboken [Etats-Unis] : John Wiley & Sons | 2014Corporate Finance: Theory and Practice, 3rd Edition, the website and the Vernimmen newsletter are all written and created by an author team who are both investment bankers/corporate financiers and academics. This book covers the theory and pract[...]
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Pierre VERNIMMEN, Author ; Pascal QUIRY, Author ; Maurizio DALLOCCHIO, Author ; Yann LE FUR, Author ; Antonio SALVI, Author | Hoboken [Etats-Unis] : John Wiley & Sons | 2018Corporate Finance: Theory and Practice continues to hold sway as one of the most popular financial textbooks, thanks to its four unique features: A balanced blend of theory and practice: authors hold academic positions at top ranking universitie[...]
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Featuring key topics within finance, small business management, and entrepreneurship to develop and maintain prosperous business ventures With a comprehensive and organized approach to fundamental financial theories, tools, and management techn[...]
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Michael SCHAPER, Author ; Thierry VOLERY, Author ; Paull WEBER, Author ; Brian GIBSON, Author | Hoboken [Etats-Unis] : John Wiley & Sons | 2014Now in its 4th Asia-Pacific edition, the internationally acclaimed author team of Entrepreneurship and Small Business have revised their market-leading text with a simple pedagogy and a clear purpose. Starting and running your own enterprise is [...]
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Book
Wolfgang DICK, Author ; Franck MISSONIER-PIERA, Author | Hoboken [Etats-Unis] : John Wiley & Sons | 2010The International Financial Reporting Standards are quite different from other sets of accounting standards, and are fundamentally different from US-GAAP, in that they are based on principles, and not on detailed rules. Financial Reporting under[...]
Electronic document
John MANGAN, Author ; Chandra LALWANI, Author ; Agustina CALATAYUD, Author | Hoboken [Etats-Unis] : John Wiley & Sons | 2021Addressing both practical and strategic perspectives, this revised and updated fourth edition offers readers a balanced and integrated presentation of Logistics and Supply Chain Management (LSCM)concepts, practices, technologies, and application[...]
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International Marketing 6e prepares students to become effective managers overseeing global marketing activities in an increasingly competitive environment. The text’s guiding principle, as laid out clearly and methodically by authors Kotabe and[...]
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Lessons in Corporate Finance, Second Edition offers a comprehensive introduction to the subject, using a unique interactive question and answer-based approach. Asking a series of increasingly difficult questions, this text provides both conceptu[...]
Book
Multiple version
1.Absorptive theory - 2. Actor-network theory - 3. Agency theory - 4. Agenda setting theory - 5. Attachment theory - 6. Attribution theory - 7. Balance theory - 8. Control theory - 9. Diffusion of innovations theory - 10. Dynamic capabilities th[...]
Electronic document
Philip KOTLER, Author ; Hermawan KARTAJAYA, Author ; Iwan SETIAWAN, Author | Hoboken [Etats-Unis] : John Wiley & Sons | 2017Today's customers have less time and attention to devote to your brand and they are surrounded by alternatives every step of the way. You need to stand up, get their attention, and deliver the message they want to hear. This book examines the ma[...]
Book
Malcolm H. B. MCDONALD, Author ; Hugh WILSON, Author | Hoboken [Etats-Unis] : John Wiley & Sons | 2016Marketing Plans is designed as a tool and a user-friendly learning resource. Every point illustrated by powerful practical examples and made actionable through simple, step-by-step templates and exercises. The book is established as essential re[...]
Book
In Marketing Research, 10th Edition, authors Carl McDaniel and Roger Gates share their industry experience to teach students how to make critical business decisions through the study of market research. Designed for marketing research courses, t[...]
Electronic document
The ultimate guide to successful M&As no matter how the economy's doing No one has written about the true root causes of the recent large M&A failures and why the mergers that were supposed to save the companies and the economy did not work. Mat[...]
Electronic document
This book is the definitive guide to the ins and outs of the burgeoning merger arbitrage hedge fund strategy, with real-world examples that illustrate how mergers work and how to take advantage of them. Author Thomas Kirchner, founder of the Pen[...]
Book
Jack Maxwell WOOD, Author ; Rachid ZEFFANE, Author ; Michele FROMHOLTZ, Author ; Et al., Author | Hoboken [Etats-Unis] : John Wiley & Sons | 2016Organisational Behaviour Core Concepts and Applications 4th Australasian Edition is the ideal resource for a one-semester Organisational Behaviour course. Fourteen concise, relevant and tightly focused chapters, presented in a highly visual mann[...]
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How to develop an entrepreneurial mindset, begin a successful venture, and change the world for the better We are living in a world of incredible challenge and changes, and for both the entrepreneur and potential entrepreneur alike, this also me[...]
Multiple version
Storytelling with Data teaches you the fundamentals of data visualization and how to communicate effectively with data. You'll discover the power of storytelling and the way to make data a pivotal point in your story. The lessons in this illumin[...]
