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Marketing in the digital era is a whole new game: it's fundamentally about competing on the customer experience. Marketers must integrate a complex set of technologies to capture the customer's digital body language—and thereby deliver the right[...]
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The Art of Digital Marketing is the comprehensive guide to cracking the digital marketing `code,` and reaching, engaging, and serving the empowered consumer. Based on the industry`s leading certification from the Digital Marketing Institute (DMI[...]
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This comprehensive handbook covers the fundamental skills and attitudes required by successful consultants from novice to practitioner level, irrespective of their specialist area. It untangles the key variables present in any consulting service[...]
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This book bridges the gap between economics and data science to help data scientists understand the economics of big data, and enable economists to analyze the data industry. It begins by explaining data resources and introduces the data asset. [...]
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Jacob MORGAN, Auteur ; Marshall GOLDSMITH, Préfacier, etc. | Hoboken [Etats-Unis] : John Wiley & Sons | 2017Recently a new type of organisation has emerged, one that focuses on employee experiences as a way to drive innovation, increase customer satisfaction, find and hire the best people, make work more engaging, and improve overall performance. 'The[...]
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Susanne CHISHTI, Éditeur scientifique ; Janos BARBERIS, Éditeur scientifique | Hoboken [Etats-Unis] : John Wiley & Sons | 2016The FINTECH Book is your primary guide to the financial technology revolution, and the disruption, innovation and opportunity therein. Written by prominent thought leaders in the global fintech investment space, this book aggregates diverse indu[...]
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This book provides insight into how to negotiate successfully in business and political settings alike. It proposes a negotiation method which is both a general philosophy and a set of specific techniques. This companion will allow you to do the[...]
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Innovation and new product development are increasingly perceived as drivers of profits in the food industry. Companies are dedicating a large amount of resources to these areas and it is crucial that individuals understand how to be part of thi[...]
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Details how mutual funds are marketed, regulated, and invested in stocks and bonds. The book also describes the critical factors needed to choose a specific fund for your investment or retirement plan, including what to look for when reading pro[...]
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Extensively revised and updated edition of the bestselling textbook, provides an overview of recent global airline industry evolution and future challenges. - Examines the perspectives of the many stakeholders in the global airline industry, in[...]
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The Lean Book of Leanprovides a succinct overview of the concepts of Lean, explains them in everyday terms, and shows how the general principles can be applied in any business or personal situation. Disengaging the concept of Lean from any parti[...]
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Dozens of lively international case studies that help readers put core marketing principles in a real-world context. From market research to positioning and brand management to customer relations, marketing is the engine that drives innovation [...]
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Traditional retail is becoming increasingly volatile and challenged as a business model. Brick-and-mortar has shifted to online, while online is shifting into pop-up storefronts. Virtual stores in subway platforms and airports are offering new l[...]
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Strategic Planning for Information Systems explores the impact that information systems (IS) and information technology (IT) have on business performance and the contribution that they make to the strategic options of organisations. It describes[...]
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Whether you are an employee, a manager, an entrepreneur or a CEO,The Sustainable MBA Second Edition provides the knowledge and tools to help you ‘green’ your job and organization, to turn sustainability talk into action for the benefit of your b[...]
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Industry luminary Robert Pozen offers his insights on the future of U.S. finance The recent credit crisis and the resulting bailout program are unprecedented events in the financial industry. While it's important to understand what got us here, [...]
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Robert J. BENSON, Auteur ; Pieter M. RIBBERS, Auteur ; Ronald B. BLITSTEIN, Auteur | Hoboken [Etats-Unis] : John Wiley & Sons | 2014Proven methodologies to enhance business value by exploiting the latest global technology trends and best business and IT practicesThere is no doubt that a tidal wave of change is hitting the area of business technology; new business models are [...]
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McKinsey & Company, Auteur ; Tim KOLLER, Auteur ; Marc GOEDHART, Auteur ; David WESSELS, Auteur | Hoboken [Etats-Unis] : John Wiley & Sons | 2020Valuation lies at the crossroads of corporate strategy and finance. In today's economy, it has become an essential role -- and one that requires excellence at all points. This guide shows you everything you need to know, and gives you the unders[...]
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Alexander OSTERWALDER, Auteur ; Yves PIGNEUR, Auteur ; Greg BERNARDA, Auteur ; Alan SMITH, Auteur ; Trish PAPADAKOS | Hoboken [Etats-Unis] : John Wiley & Sons | 2014The authors of the international bestseller Business Model Generation explain how to create value propositions customers can’t resist. Value Proposition Design helps you tackle a core challenge of every business — creating compelling products an[...]
