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This shortform textbook explores practical applications of how business ethics impacts working lives, allowing readers to reflect on their own moral compass through the use of ethical dilemmas. Highlighting the extensive breadth of issues relate[...]
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David GOODMAN, Directeur de publication ; E. Mélanie DUPUIS, Directeur de publication ; Michaël K. GOODMAN, Directeur de publication | Routledge | 2014Farmers’ markets, veggie boxes, local foods, organic products and Fair Trade goods – how have these once novel, "alternative" foods, and the people and networks supporting them, become increasingly familiar features of everyday consumption? Are [...]
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In the context of great economic turmoil and uncertainty, the emergent conflict between continued globalisation and growing economic nationalism means that a geographical economic perspective has never been so important. An Introduction to Econo[...]
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This book, provides a uniquely practical approach to strategic marketing planning. Combining a comprehensive overview of theory with practice, each chapter takes the reader step by step through the strategic marketing process. Beginning with ide[...]
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First published in 1987, this book provides a stimulating introduction to artificial intelligence (AI) - the science of thinking machines. After a general introduction to AI, including its history, tools, research methods, and its relation to ps[...]
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Noura METAWA, Auteur ; M. Kabir HASSAN, Auteur ; Saad METAWA, Auteur ; Saad METAWA | Routledge | 2022This book presents a collection of high-quality contributions on the state-of-the-art in Artificial Intelligence and Big Data analysis as it relates to financial risk management applications. It brings together, in one place, the latest thinking[...]
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Artificial Intelligence for Business Creativity provides an in-depth examination of the integration of Artificial Intelligence (AI) into the business sector to foster creativity. The book explores the interplay between micro-level individual cre[...]
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Cory NG, Auteur ; John ALARCON, Auteur | RoutledgeArtificial Intelligence in Accounting: Practical Applications was written with a simple goal: to provide accountants with a foundational understanding of AI and its many business and accounting applications. I[...]
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Recent research has shown that brands are interpreted in multiple ways, prompting an illuminating reconsideration of how branding 'works', and shifting attention from producers to consumer response in order to understand how this interaction cre[...]
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Conversational effectiveness is a barometer of human thriving and facilitating insightful conversations is a powerful method for accelerating psychological change and collaboration. This ground-breaking professional book provides a map of Breakt[...]
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Business Issues in the Arts is a text designed to address some of the most prescient business issues that nonprofit arts organizations face today. This text is not a how-to but an in-depth dive into fourteen topics and their associated theories [...]
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Bérangère DESCHAMPS, Auteur ; Audrey MISSONIER, Auteur ; Catherine THEVENARD-PUTHOD, Auteur ; Paulette ROBIC, Auteur ; Et al. | Routledge | 2020This book deals with business transfer as a whole, following a logic of continuity and sustainability for the transferred firm. It offers a refreshing point of view on business transfers, in terms of both the process and the actors, and from bot[...]
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Now in its fourth edition, the bestselling, seminal book by James Flaherty, Coaching: Evoking Excellence in Others, is an insightful, thought-provoking guide that dissects the art and science of coaching. This fourth edition includes two brand n[...]
