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Documents disponibles chez cet éditeur (84)
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Heewon CHANG, Auteur ; Faith Wambura NGUNJIRI, Auteur ; Kathy-Ann C. HERNANDEZ, Auteur | Routledge | 2013It sounds like a paradox: How do you engage in autoethnography collaboratively? Heewon Chang, Faith Ngunjiri, and Kathy-Ann Hernandez break new ground on this blossoming new array of research models, collectively labeled Collaborative Autoethnog[...]
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In this clear and coherent overview, Professor Knud Illeris has collated chapters that explain both the complex frameworks in which learning takes place and the specific facets of learning. Each international expert provides either a seminal tex[...]
Document électronique
The world changes like the patterns in a kaleidoscope: trends expand, contract, break up, melt, disintegrate and disappear, while others are formed. Change - as opposed to stasis - is our normal condition, the only certainty in our lives, hence [...]
Document électronique
Corporate sustainability needs a rethink. We have entered the human-influenced Anthropocene age, and we are witnessing accelerating changes in Earth system processes. Businesses' current initiatives, such as product innovation and pollution redu[...]
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Goods are imbued with meanings and uses by their producers. When they are exported, they can act as a means of communication or domination. However, there is no guarantee that the intentions of the producer will be recognized, much less respecte[...]
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Customer Relationship Management, Fourth Edition continues to be the go-to CRM guide explaining with unrivalled clarity what CRM is, its uses, benefits and implementation. Buttle and Maklan take a managerial perspective to track the role of CRM [...]
Versions multiples
The book is split into three parts. Part I provides an introduction to the field of ethics, philosophy and philosophy of science, three ethical frameworks - virtue ethics, utilitarian ethics and communitarian ethics - and the notion of ethical h[...]
Document électronique
If you don't offer great customer experience, your main competitors will take away 50% of your business. Period. Gone are the days where businesses could simply offer an 'OK' experience-and get away with it. In today's hypercompetitive environme[...]
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This comprehensive book provides students with a "grand tour" of the tools needed to measure digital activity and implement best practices for using data to inform marketing strategy. It is the first text of its kind to introduce students to ana[...]
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Aleksej HEINZE, Auteur ; Gordon FLETCHER, Auteur ; Tahir RASHID, Auteur ; Ana CRUZ | Routledge | 2017Digital and Social Media Marketing: A Results-Driven Approach is an exciting new industry-led, research-informed and results-driven guide to digital commerce. Its examples draw from SMEs and from Europe to offer a unique perspective for those le[...]
Document électronique
In recent years, luxury goods markets have faced significant changes that have influenced both the dynamics of the competition, as well as their strategies. The principal changes include the following: new geographical market development, such a[...]
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Technology has enabled a new age of entrepreneurship as entrepreneurs find digital tools that enable new ventures to exploit commercial opportunities around the world. This textbook provides students with expert guidance on using technology plat[...]
Document électronique
What is 'digital health'? And what are its implications for medicine and healthcare, and for individual citizens and society? Digital health is of growing interest to policymakers, clinicians and businesses. It is underpinned by promise and opti[...]
Ouvrage
Now in its fifth edition, the hugely popular Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing is fully updated, keeping you in line with the changes in this dynamic and exciting field and helping you create eff[...]
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Aimed at assisting doctoral candidates and early-career researchers and their supervisors globally, this book is the first of its type to address the challenges faced by students when proposing new programs of research in the disciplines of gend[...]
